WUD Wrocław main page. Welcome

Francesca Terzi

Head of Design @ Heymoney

Francesca is a passionate designer seeking to make a change in the financial sector through the application of User-centered design and Agile principles. Previously Francesca covered the role of Lead Designer at Designit Germany, where she worked in the development of service MVPs covering UX, agile development and service process improvements in several sectors. Knowledge sharing is her driver and she co-organises the Service Design Drinks and Global Service Jam in Munich.

Time: 18:00 CET

Heytrust Heysimple Heyexpert Heymoney How to live up to what your product claims to deliver. A "doer" talk about useful tools to build and deliver your brand experience principles incrementally (when you are a startup).

Valeria Grauso

UX Design Lead @ Roche Diagnostics

Valeria is a UX Design Lead at Roche Diagnostics Intl. who since 2009, is on a mission to introduce Service Design to the different firms she worked with and design every-day use products and services that people find meaningful, simple and enjoyable to use. As a designer and civil rights activist, she is always questioning the status quo, to pursue innovation and social chang

Time: 18:30 CET

A journey into healthcare

Molly Oberholtzer & Kokaew Wongpichet

Ko and Molly are Experience Designers at denkwerk, a digital agency based in Köln that focuses on innovation and transformation. They developed PlayBase to address the need for collaboration, envisioning, and future thinking. They are enthusiastic gamers who aim to improve the workshop experience, helping our participants get past facts and figures and make insights tangible.

Time: 19:15 CET

Dungeons and designers: a game for research synthesis, team collaboration and scenario speculation

Economy, society and technologies know no standstill. Changes are unavoidable and hard to predict but we can prepare with fun, engaging, and informed speculation. In this talk Ko and Molly will introduce PlayBase, a game/workshop that elevates storytelling for research synthesis while enforces a collaborative team dynamic. We’ll share insights on using gamification to get your participants to speculate on threats and opportunities and build possible scenarios together.

Adam B Cochrane

Service Designer @ Zalando SE

Adam is a lone ranger as the only ‘Service Designer’ at Zalando SE. Australian born, Berlin based. Adam has worked with everyone from Indigenous Australians to corporate Austrians. Adam thrives working around the world with diverse teams solving complicated problems, and creating delightful solutions. His previous roles include companies like IXDS, and Factory Berlin, Telekom. Hi s now also the co-host of SDD Berlin and loves to talk about the more humanly emotional side of life. Adam’s is fueled by bringing products to life, real life, and creating meaningful services that impact people beyond any (computer) screen. Often asked to mentor on his 'spikes' of facilitation, service mindset and get humans to collaborate. Adam’s extraversion and passion for people drew him towards communities, churches, jam groups, youth group summer camps. A period of time that came with its very own, somewhat peculiar experiences.

Time: 19:45 CET

Ritual design - It’s about crafting an arc of experiences, with at least one magical spark, that makes the experience stick as a ritual

— something embedded with meaning, that is not ‘ordinary’, that links into the narrative about ourselves and our values.” Adam’s talk will help you in your role as a designer create a great culture in the right way for long term security both for users and team members. Looking through the unique and personal lenses of ‘ritual’ will shed new light on do’s and don'ts of working together and building services for others. This talk acts as a source of inspiration for new perspectives and metaphors, that designers will find useful regarding their practice. At the heart of design is the customer and rituals allow us to hack culture into making it more meaningful. People in design ops, working within community building, management can derive insights about tools and methods, which help to establish a great working culture.